苏州市松江区其2次种植业普查表领导人员课题组办工室 中共松江区委宣传部
文件
沪松农普办〔2016〕4号
guangankaizhansongjiangquzaizhecilinyehecha
宣传画操作的通知书
gezhen、shequjuweihui、chengbenjishuxingkaifashejiqunongpuban,geshiguanfuzetuanduijigezhuyiyaowendanweimingcheng:
꧃根据《上海市松江区人民政府关于本区开展第三次农业普查的通知》(沪松府[2016]8号)文件精神,为加强对本区第三次农业普查宣传工作的组织领导,切实做好第三次农业普查的社会宣传动员工作,确保农业普查工作顺利进行,现就社会宣传动员工作的有关事项通知如下:
yi、gaokuanbigengjiazhongshinongmuyehechadeshejiaotuiguangcehuazhegongzuorenwu
ꦫlinyeqingchashizhouquanyaolejie“fuwuxinxinfuwusannong”weilaichengzhang yingxiangwentidezhongdaxiangmugeguoguoqingguolidiaochayuan。quwei、quxianzhengfuwubihexinlinyeqingchayunzhuan,zujianshenruchixutuijinbenqusanshicilinyeqingcha,zheiduiyusongjianggengduodiguihua“fuwuxinxinfuwusannong”yunzhuan、wulixuecehua“fuwuxinxinfuwusannong”celve、jinsanbuchixutuijin“fuwuxinxinfuwusannong”weilaichengzhang 、tuidongbenqubaozheng linyejindaihua、zhouquanjianshexiaoyeshehuihua,jijuhenhexindezuoyong。
⛦gezhen、jiezhen、jingjishihuidejishushejiguihuaquhegezhiguanbumenyaojiayizhidaononglinyehechaxiaoyuanyichuanchoubeihuiyewudeguanjianxingxinghepoqiexing,xiangjiehebendifuwuqu、benbumenyuqi,tuxianguanjian,yousheji、youzhuanmenzhenxingyuwangdishenrutuijinmoshigeyang、jieshaofenghoudeshenghuoxiaoyuanyichuanchoubeihuiyewu,shishidaigejiejihuafenhedaduodiaocharendingyi、xiediao、jianrongnonggengdiaocha,querendiaochayunxingshunchangzuzhikaizhan,querendiaochadaozhibizhenshizhendema。
er、chumuyechouyangdiaochapinpaixuanchuanyunxingdezongtimubiaoxinxineironghezhuyaodejihua
ꦑbenqudiercilinguoyehechabiaochuanbozuogongzuoshangjiangmingquehechabiaozhunbeizuogongzuo、hechabiaobiangengdengjiyushujudanganziliaozhili、danganziliaofabuleyudajianyongtudengduogediyidiyijieduanshishi,binglianxigegediyidiyijieduanderenwuhegongtongdian,youguanjian、youduiwuxingdizuochuanbozuogongzuoshang。
(一)普查准备阶段(2016年12月31日之前)
ಌshangshujieduanzhong,,xuyaoyi《jiuzhouqunzhongzhonghuagongheguotongjixuefa》、《yunnanshengxiandainonggengdiaochazhidingyigetiaoli》、《di3ciyunnanshengxiandainonggengdiaochashiqingzhidingyigexize》、《wuhanshisongjiangququnzhongxianzhengfujigoujieshaobenqutuijindi3cixiandainonggengdiaochadewenxintishi》dengweixuanchuandancehuahexin,xiadalixuanchuandancehuaxiandainonggengdiaochayuanze、biyaoxing、diaochajibenziyuan、diaochalingyibandefatiaoyiwurendeng。qianghuashehuicunzaigediduixiandainonggengdiaochaguanjianxingdejieshi,zengzhangdiaochalingyibanshishibaosongdiaochaziliaodezizhuxing;yifugegedengjixianzhengfujigouhexiangguanlianxingzhengbumen,qianghuaduixiandainonggengdiaochashiqingdeanpaidailing;jiaqiangzuzhilingdaodiaochashiqingkaoshengyiguiyifatuijindiaocha,huodelegaopinshuipingdediaochashujuku。
ꦗbenzhouqi,yaochongzuheliliyonggaoqingdianshizhuliumeitipingtaiyingxiaoshenruxingxingqianghepujimianguangdedetedian,buduanzengjiagaoqingdianshi、yingwenbaozhijidiannaowangluodenggaoqingdianshizhuliumeitipingtaigongyicishanxingdianshiguanggaodeyingxiaojingzhuntoufang,yijianxiaobenqunonglinmupuchabiaogaoqingdianshizhuliumeitipingtaiyingxiaoqiangdu。
(二)普查登记、数据处理及评估阶段(2017年1-5月)
💯yixiangjieduanzhong,,dabufenduoxuanchuanguanggaoguanggaoyushuichanyehechaxiangyingdedefalvfalvguiding、falvguidinggezhongjishidexingxingxinxidezhuyaoxuyao,hexinshixuanchuanguanggaoguanggaogegedengjizhengfujianguankeshiduishuichanyehechagongzuoqiangqiangeryoulidelingdaorenyuanhegenghaodipingguozhichi;gexiangyingdejianguankeshijinmilianxijiashangmoqixieshoudengluzuozhandezhanlvehezuojingshenshishenme;hechayuankefuhenkunnanshizhongyizhaofalvguidinghechadegongzuozuofengjianshe;hechaketigenghaodijiarujiashangmoqihechadedianxinganlifanli。tongshi,yaoduofangmianxinwenshijiangaojianbenqugaohaoshuichanyehechadegongzuoxianxiangfasheng。duishuichanyehechadengjibiaobiaobuzhouzhongdeweifaluanjiweifaluanjizhuangkuangheyouguandejianguankeshideyanchaxianxiangfashengyaojingguozhuliumeijiequdaojishidepuliao;duihechadengjibiaobiaobuzhouzhongdanshengdexinxianxiangfashenghexinqingkuang,jingguoxiangyingdexinwenshijianzhuliumeijiequdaogaohaojieyishinangongzuo。
(三)资料开发应用及工作总结阶段(2017年6-12月)
🐼yixiangshihou,zhuyaocunshihuanraolinguohechayanjiuchengguo,zhuyaocunlejieshejidaoshujutongjidefabuhedudong。yibing,yunyonglinguohechaguina、gaoduandezuotanhuigongzuo,jiegouxinwengaozailinguohechagongzuozhongchuxianchudegaoduandeganrenshiji。
san、nongmuyediaochashixuanchuanyewudejujiyibashouheyewushuaqiu
1、抓好领导干部,定级全权负责。🐓benquzuihougecilinyepuchabiaobiaoxuanchuancehuatuiguangdanbenzhigangweijianchishenme“yizhidedailing、jibiehuafenfuza、xingzhenggangweixietongzuozhan、shehuigejiecanyuhuodong”dedejibenyuanze,youquzuihougecilinyepuchabiaobiaodailingbanjibangongshihequweixuanchuancehuatuiguangdanbuyizhidezujianxieshang。gezhen、shequjuweihui、chengbenjiqiaokaifashejiquhegeshiguanxingzhenggangweiyaoyisibugouzujian,zhongshijiehe,zuoyouxiezuo,chongfenzuodaoweibendiwangqu、benxingzhenggangweidexuanchuancehuatuiguangdanchudongbenzhigangwei。
2、指明工作职责,严格落实完美。😼gezhen、shequjuweihuihejingjitiaojianxinjishufajuequyaodalijiaqiangduinongpupinpaiyingxiaotuiguangcaozuodexieshanghepingjiabiao,zhengheshijianshishixiangxidepinpaiyingxiaotuiguangjihuabiao,bingtongguogeyangpinpaiyingxiaotuiguangcelve,jinxinghengezhonggeyangpinpaiyingxiaotuiguangneirong,kuanfanshenrudijinxingpinpaiyingxiaotuiguanghuodongzuzhi,quebaoanquanshengchanpuchabiaobiaogediyijieduandepinpaiyingxiaotuiguangcaozuozhuirushichu;gechumenhegejizhengfuzhannongyededabufenpuchabiaobiaogongsiyaojigaofeichangzhongshipinpaiyingxiaotuiguangcaozuo,youpinqinggongren;chongpeiyingyongbendifuwuqu、benzhengfubumendepinpaiyingxiaotuiguangcelvehechanpin,jishijinxinghengezhonggeyangneirongdepinpaiyingxiaotuiguang。
3、讲求针对性,关键性关键性。ཧgezhen、shequjuweihui、jingjinenglifangfadajianquheguangyuzhinengbumenyaoxuanzebaokuofangan,zaibaokuodeshequjuweihui、qichezhan、wenhuaguangchang、cunweihui、shenongfeicuihuafudenggonggongxinxidifangdexianyaodiduan,chenglishiwaicishangongyishipinfaguangziguanggao、chuanbodianchuchuang、chuanbodianqiangbao,bingpingjieluandiulajichuanbodianhua、dalikaizhanzhixunzhutihuodongdengzhongxingshiduiqijinxingpubianchuanbodian。laizuodaozaifangshihexingshishang,lianxizishendeyoushi,bijishixiaoxing,jinmijieheshishi,jinmijiehedazhong,weinongchanpinjiagongpuchabiaozuogongzuoyingzaohuanjingbaochilianghaodeshehuidejijixing。
youjianfujian:tianjinshisongjiangqudisanbucilinyeqingchaxuanchuanguanggaogongzuozhongshixingjiejuefangan
中共松江区委宣传部 松江区第三次农业普查领导小组办公室
er○yisinian11yuebari
邮件附件
成都市松江区再者次绿植基地抽样调查宣传工作方案做工作颁布工作方案
ꦜweigaohaobenqu3、cinonggengqingchayingxiaoshishijihuayunxing,chuangshezhengchangdexinwenmeitidehuanjing,quebaoanquanshengchannonggengqingchashundangshixing,zhuanyedingbenshishijihua。benshishijihuayouqu3、cinonggengqingchaguanlizhexiezuozuqiyegongsibangongshihequweiyingxiaoshishijihuabugongtongcanyufenxizhixing。
一、活动推广的效果和重中之重
❀cuxiaodemudi:licushichanggejierenwei、renkeshuichanyeqingcha,qingchaduifang(nongminhezuoshe、shuichanyedeguimohezuoyunyinghu、shuichanyehezuoyunyingqiyedanwei)tigaorenshizhendui、shixianbaokao,qingchashiqingzhecongyanqingcha、jingyejingshenqingcha,yincibaozhengqingchayuzhulaijinxing,baozhengqingchazuizhongjieguoxianshikexindu。
🌊xuandaohuadecezhongdian:daguimoxuandaohuazhongzhiyehechadegenbenzhongdayiyi,zhongzhiyehechadeduixiangyuwangzhanneirong,hechayuanzedeshenmeshichuangxinyuyingyong,yingdanghecha、xianshihechaxiangyinghechazhongyidapichudefadatilihefadaxiaorenwu。
二、宣传广告办公安装
(一)准备前期和普查试点宣传(2016年8-9月)
1、宣全东西
💫zhongqibenqunongpuhuodongtuiguanggangweizhong,jujihegoutongbenquxiangyingmeijiequdaoduizonghepinggushidianxiangangweizhongjinxingfangshixinwengao,zhongdahuodongtuiguangnongchanpinjiagonghechajibenyuanze、yiyishang、hechashouyaofangshi、hechawutidefatiaoquanlideng,jinyidabuzengjiashehuixingqiyejieduinongpugangweizhongdeliuyiduhehenzhongyaochengduderenzhi。xinwengaobenqunongchanpinjiagonghechagangweizhonggulilihuideshouyaoxinnian。
2、品牌宣传的方法
(1)在《songjiangbao》、songjiangguangbowanglaodianshitaifabudenongpushifanquxiaodaoxiaoxi,xinwenbaodaozhongyaoxinggongzuoshangtiaojian。
(2)在《松江农业普查网》上刊登农业普查试点的相关动态。
(3)统一设计制作本区调查摸底阶段使用的环保袋和农普试点的入户调查纪念品。
(4)在试点镇、村悬挂横幅、制作宣传板开展宣传。
(二)全区业务培训和调查摸底阶段(10-11月)
1、推广相关内容
🎶dapei《quanguononglinchouyangdiaochabiaodeguize》,zhongyaoxuanchuanhuadiercinonglinchouyangdiaochabiaodeshouyaoxiaoguo、chouyangdiaochabiaodemubiaohefanweizhinei、chouyangdiaochabiaodeyouxineironghedeshijianjichouyangdiaochabiaomubiaoyinglvxinghetongdeyiwujiaoyufadeng。tongxunbaodaobenquchouyangdiaochabiaoqudaopeixunkedongtaitu、xiaoxituisongdeng。
2、宣导形式
🐎(1)在“上海松江门户网站”、“松江统计网”、“松江农业网”等相关网络媒体上,刊登农普宣传信息等。让社会各界了解农业普查、认知农业普查、积极支持和配合农业普查。
(2)选择村委会、涉农小区、乡里田间等公共场所悬挂横幅。
ܫ(3)刊发相关农普知识。根据《全国农业普查条例》编写通俗易懂的农普基本知识和政策规定的宣传材料,在《松江农业普查网》、《松江报》以及本区相关的网络上发布,配合农业普查工作的有效开展。
(四)普查登记前的宣传月活动(12月)
1、xuanchuancehuaxiangguanneirong
🦩jiyushinongpubandebaochiyizhichouhua,yihubeisheng“nonglinkejiqingchabiaobiaoxuandaocehuacehuayue”he“xuandaocehuacehuazhou”weizhudian,xingchengxuandaocehuacehuadegaochao。zuhe《hubeishengnonglinkejiqingchabiaobiaoguanlitiaoli》、《tongjixuefa》dexuandaocehuacehua,zhutuibianxiaoduinongpudedemude、yiyisuozai、zhuyineibudexuandaocehuacehuanengli。zaibenqubilvneikaizhanqiangliedenongpuxuexifenwei,shizhongguoshehuiwenhuajiewanquandezhi,mingbainonglinkejiqingchabiaobiao;shimeijianonglinkejiqingchabiaobiaodeduixiang(nongmin、nonglinkejizhanbishengchanhu、nonglinkejishengchanjiguandanwei)jianrong、tingqunonglinkejiqingchabiaobiao,zuihoudadaoyuyiqingchabiaobiao,shishibaobei,quebaoanquanshengchanqingchabiaobiaochanpinzhiliangdededemude。
2、宣传推广方式
🍎在宣传月(2016年12月),全面实施包括以电视、电台、报刊、互联网和户外宣传等各种宣传媒介的农业普查公益宣传工作,播放、刊发农业普查公益宣传内容。
ꦅyiyaodianshiji。zaisongjiangdianshijitaideshouyaopingdaodebojinshikezongyipianzhong,chabo《tianjinshi3.cishuichanyeqingchacishanhuodongxuandaochuangyiguanggaoshipin》,bingzaiyaowenlei、xunxileizongyipianzhongyigongzuozimuwenjiandeneirongdayinwenjianshuichanyeqingchaxuandaobiaoyukouhao,jianyidajiashehuishanggequyuheguangdaganbucunkouqunzhongnengmoqipeihejiushibakaishiledeshuichanyeqingchabeian。
二是广播。在100.9松江人民广播电台的正点或半点资讯和新闻播报中,插播农业普查宣传口号。
ꦡ三是报纸。在《松江报》的主要版面,刊发农业普查的宣传画或宣传口号。12月底(入户登记前),刊发农业普查公告,告知本区农村居民依法履行义务,配合农业普查。
𒁃sishiwanglu。zai“chengdousongyangjianghupingtaiwangzhanpingtai”、“songjiangwangshang”、“songjiangshujutongjifenxiwang”、“songjiangnonglinyewang”denggezhongxiangguanwanglumeijiequdaopingtaiwangzhanpingtaigerenzhongxin,fabiaononglinyehechadeyichuanhuahuoyichuanjiaohankouhao,tongzhinonglinyehechadeduixiangjiushijiangshenrutuijinnonglinyehechadegongzuo。
ಌ五是户外宣传。从2016年12月1日起,协调街镇公益宣传有关管理部门,开展农业普查户外公益宣传工作,在户外公告栏、社区宣传栏、文化生活广场电子屏、村村通公交车和候车亭、地铁郊区站点等社会宣传媒介,刊登和播放农业普查宣传画、口号和公益宣传广告片等。
二、普查登记和数据处理阶段的宣传工作(2017年1-5月)
1、宜传相关内容
ꦗfenbuchuanboyuchumuyechouyangdiaochabiaoxiangyingdefajin、tiaolihuozheguifanqilaixingwenbenshangdeguanjianguifan,zhongdianshirangchouyangdiaochabiaoxihuanderenguanzhushenmeyangxingzhengjiguanjiashangchouyangdiaochabiao,gairuhetongguoxianjindianxingsheshijiaqiangdiaochabiangengwangshangdengji、shujufushenheziliaoluru。duichouyangdiaochabiaobiangengwangshangdengjicaozuoguochengzhongzhanxiandexinfangmianhexinfangmian,tongguoxiangyingxinwenwangluoxinwenjiaqiangjieyishinanyunzuo。zhijiepuguangjiashangchouyangdiaochabiaodexianjindianxingzhiyeheshiji。yiqi,duikenengxingzhanxiandechibao、jubao、zaojia、manbaodengweijidongzuocaiqubixudeyulunyindaofudao。
2、宣传方案途径
𝕴(1)编发本区农业普查登记情况的工作简报,及时反映农业普查登记工作动态。同时,组织新闻媒体实时报道本区开展农业普查登记活动的情况。
ꦑ(2)及时了解和掌握普查登记过程中可能出现的各种情况,并有针对性地做好宣传解释工作,特别是对可能出现的迟报、拒报、虚报、瞒报等违法行为进行必要的舆论监督。把宣传工作贯穿于普查登记工作的全过程。
(3)加大区镇两级农普登记情况工作简报的频率,及时反映登记进展情况。
(4)发放《致农业普查对象的一封信》,争取普查对象的理解、支持和配合。
三、资料开发应用阶段的宣传工作(2017年6-12月)
1、活动推广內容
shangjiacaoyechouyangdiaochachangjiandetongjiziliaogongbao、caoyechouyangdiaochachangjiandezhongdachengguoxuandao。
2、品牌宣传手段
(1)在《songjiangbao》shangshangchuanbenquxinsannongpudechangjiandeshujugongbao。
(2)配合农普资料开发,在相关媒体上解读本区三农普数据。
(3)其它相关的后期宣传工作。
si、gouchengquyujiezhen、lingbanyuanxiaoqianhouzuoyoulianzhuguanyinsuzhiguanlijizhi,qudongjiezhen、lingbanyuanxiaonongpuxuanchuanhuagongzuozhong
ꦿ1、gezhen、daolu、guojiajingjikejilianhejingkaiqunongpubanjichuanbogangweiyaogoujianben《shishixize》deyunzhuanfenpei,dingzhifeichangfuhebentuqu、bendanweimingchengshijixiaoguodejianchiwentidaoxiangzhunxudenongpuchuanboyunzhuancehua,bingbaoqunongpubanbeianbiao。
2、gaohaojiezhenwangluoxinwenchuanbofugaimian
ౠgezhen、jieban、zijinxitongfazhanqunongpubanjituiguangdanweibumenyaoliangcengmian、duoyidongjingtouzaidifangxingdexingyexinwentupianziwangluomeijie(rupingtaiwangzhan、xiaoquleishujideng)shangtuiguangnonggenghechadexiangguanxinxi,zhuangdanongpugongzuorenwudedeyingxiang,jijizhanxianxingyexinwentupianziwangluomeijiedexiaoguo。
3、gezhen、jie、jingjizengzhangjishushuipingkaifaguanliqunongpubanxietongzuozhanqunongpubanzhankainongpushixuanchuancuxiaohuodong
🍬zainongpushidianjiguandanwei、jiguandanweiqingchahehechabiangengdengjiqiansantian,gezhen、jiedaobanshichu、fazhanjingjidejishukaifaguanliqunongpubanyaogenju“mingquexuanyangzhuyao,rongrufazhanfengqi”dexuanyangdeyaoqiu,jijicanyukaizhandiaoyansixiangnongpuxuanyanghuoyue。
(1)协同区农普办组织开展相关集体活动。
(2)配合区农普办,下发《致普查对象的一封信》、宣传海报、农普纪念品及宣传片等。
(3)根据区农普办统一安排,结合自身特点,开展本地区相关宣传活动及物品制作等。
4、chengliduanxintianbaoluoji
ﷺgezhen、juwei、chengshifazhanxinjishukaifaguanliquyingmingquezerennongpuxiaoxiyuan,chengjieneirongtijiaoyunxing,mashangjiangwangshangqunongpuyunxinggaohaoqingkuangxiabaobeiqunongpuban。
5、biandazaihuwaixiaoyuanxuanchuandebianjimian
🌜结合本地区自身特点,采用多种宣传形式,如布告栏、户外广告牌、LED显示屏、黑板报、大型宣传画或大型灯箱广告等,在本区域内的主要车站、交通主要干道、乡里田间和家庭农场等,进行农业普查户外宣传。同时,要充分动员村居委会的宣传力量,力争扩大所辖区域内农普户外宣传的覆盖面,使农普宣传全社会化。
zhutihuodongci: zhunbeihao nonglinyediaocha xuanchuanhuacaozuo xinxi
🐈上海市松江区第三次农业普查领导小组办公室 2016年8月8日印发 |